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Nubia and sons, the Colombian family of farmers that captivated YouTube in a conversation with Bernardo Vargas

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Nubia Rocío, Jeimmer Alejandro and Harley David are a Colombian family of farmers that became one of the most powerful digital phenomena of recent times, born during the pandemic. Their YouTube channel has more than 735 thousand subscribers and one of their videos has more than one million and a half views.

They represent the love for the countryside. By planting essential crops and caring for the territory, they uplift the work of communities. Their channel became a way to teach about planting the land and taking care of the planet.

In this sense, and with the declaration of our higher purpose, which is summarized in a sentence that is both beautiful and challenging: building CONNECTIONS THAT INSPIRE, common actions link us to multi-Latin and Gaona family, such as protecting the environment, promoting, and managing more sustainable territories, transforming areas into green spaces and empowering rural communities, supported by flagship initiatives such as Conexión Jaguar, Connections for Development and Line Gardens. Inspiring actions that exceed the limits of our businesses and allow us to be in the center of essential conversations for the society.

Welcome to this blog entry, loaded with meaning, laughter, and great reflections. A conversation that is exciting for ISA Group.

To see the subtitles in English, go to the video on Youtube, click on settings and then on subtitles. There you can choose the language of the subtitles.

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