Road Concessions
ISA designs, builds, operates, and maintains the
road infrastructure that connects millions of people
in Chile through its affiliate ISA INTERVIAL, contributing to Chile’s social, economic, and environmental
development, and ensuring high standards of quality,
safety, and connectivity to users.
To generate these connections, it is essential
that during their experience, users count on timely
and reliable information. To achieve this, in 2019 ISA
INTERVIAL made progress in the construction of regulatory safety works in its five operating concession
companies, and together with the Ministry of Public
Works managed the beginning of construction works
of Ruta del Loa.
At the same time, the free flow system was implemented at the Nueva Angostura toll of
Ruta del Maipo, which will reduce traveling times and
will offer the user a new traveling experience thanks to
the intercity toll with the highest vehicle flow in Chile.
To keep users informed, ISA INTERVIAL developed an innovative multiplatform digital strategy that
consolidates the field work of the team and allows
immediate communication with people; a strategy
that in 2019 reached more than 250,000 followers on
Twitter, got 17,000 mentions, and a response rate of
97% through the same channel.
The latter is complemented by ISA’s alliance with the Waze app, being the
only road concession group in Latin America that is
an active part of the Waze for Cities initiative. Through
these channels, users receive information on traffic,
road, and weather conditions, safety campaigns, and
contingency plans in the event of high vehicle flow,
and are given general recommendations for their rides.
FOR
ISA INTERVIAL,
USER EXPERIENCE IS
UNDERSTOOD AS THE
VALUE OFFER USERS
RECEIVE AT EVERY
CONNECTION POINT,
FROM THE PLANNING
OF THEIR TRIP UNTIL
THEY ARRIVE TO THEIR
DESTINATIONS SAFELY.
INTERVIAL CHILE